In a bold move signaling continued growth, Ross Dress for Less has opened 90 new stores across the United States in 2025. This expansion includes both its core Ross Dress for Less outlets and dd’s DISCOUNTS stores, marking a significant step in the company’s strategy to broaden its national footprint and tap into emerging markets.
Table of Contents
Ross Dress for Less Accelerates Growth
| Key Fact | Detail/Statistic |
|---|---|
| Total New Store Openings | 90 new locations across 17 states. |
| States with New Openings | Arizona, California, Florida, Georgia, Idaho, Illinois, New York, Tennessee, New Jersey, and more. |
| Strategic Expansion Goal | 2,900 Ross Dress for Less and 700 dd’s DISCOUNTS stores planned. |
Ross’s aggressive expansion strategy signals a bright future for the company as it adapts to shifting retail trends and consumer preferences. By focusing on value, convenience, and community engagement, Ross Dress for Less is strengthening its position as a leader in the U.S. retail industry.
Ross Dress for Less Accelerates Growth with New Store Openings
Ross Dress for Less, a leader in off-price retail, has significantly accelerated its growth with the opening of 90 new stores across the United States. This major expansion, which includes both Ross Dress for Less and dd’s DISCOUNTS locations, marks a strategic effort to increase the company’s retail presence and capitalize on the evolving U.S. retail landscape.
The new stores span 17 states, highlighting Ross’s commitment to strengthening its foothold in established markets and tapping into new, emerging areas.The company’s latest growth is indicative of its resilience amid ongoing challenges faced by many in the retail industry. As larger retailers grapple with store closures and shifts in consumer behavior, Ross continues to attract customers with its consistent value offerings and low-price strategy.
Expansion Across Key Markets
Ross’s expansion strategy has focused on both strengthening its presence in established retail hubs and venturing into untapped areas. The company’s new openings include 36 Ross Dress for Less stores and four dd’s DISCOUNTS outlets, which cater to a slightly different demographic by offering discounted apparel, home goods, and more.
Key States and Locations
The latest store openings span diverse regions of the U.S., from the west coast to the east coast, and include strategic expansions in key markets. Notable new stores include:
- Arizona: New locations in Douglas, Gilbert, Nogales, and Tucson.
- California: Expansions in Los Angeles, Martinez, Ridgecrest, Sacramento, Santa Cruz, and Stockton.
- Florida: A new store in Sarasota.
- Georgia: A new location in Jonesboro.
- Idaho: New store in Rexburg.
- Illinois: A new Ross Dress for Less store in Pekin.
- Michigan: Expansion into Burton.
These locations reflect Ross’s strategic choice of markets where its value-oriented model can meet the increasing demand for affordable fashion and home goods. The retailer also tapped into emerging areassuch as Puerto Rico, where it opened a store at the Shops at Caguas.
A Focus on Strategic Growth
The opening of these 90 stores is part of Ross’s broader plan to achieve 2,900 Ross Dress for Less locations and 700 dd’s DISCOUNTS stores nationwide. This ambitious target demonstrates the company’s belief in its retail model, which focuses on offering high-quality goods at affordable prices.
Analysts note that Ross has been able to thrive while many of its competitors have struggled with shrinking foot traffic and rising costs.
According to a Fox Business report, Ross has capitalized on the closure of several major retailers, including Rite Aid, which has shuttered stores in prime locations. This has provided the off-price retailer with valuable real estate opportunities at favorable terms.
Technological and Operational Enhancements
In addition to its physical expansion, Ross is enhancing its customer experience with new technological initiatives. In approximately 80 stores, the company has begun piloting self-checkout systems. These systems are designed to streamline the shopping process, reduce wait times, and improve operational efficiency.
According to Retail Dive, Ross plans to expand this self-checkout initiative in 2026, with the goal of improving the overall customer experience and reducing inventory loss.
These technological advancements complement the retailer’s broader efforts to improve store operations and customer satisfaction. With consumer expectations shifting toward faster, more efficient shopping experiences, Ross’s integration of self-checkout technology demonstrates its responsiveness to market trends.
Financial Performance and Long-Term Strategy
As of recent reports, Ross has maintained a strong financial performance, with rising revenue from both its Ross Dress for Less and dd’s DISCOUNTS stores. In the company’s most recent earnings report, Ross reported an increase in same-store sales, reflecting its success in meeting consumer demand for value-oriented shopping.
Analysts from major financial institutions have praised the company’s efficient cost structure and its ability to maintain low prices while expanding.Ross’s long-term strategy includes further investment in both physical and digital channels.
Although Ross has historically been known for its brick-and-mortar presence, the company has been gradually increasing its digital capabilities, exploring e-commerce options that align with its off-price business model. However, Ross has maintained its focus on in-store shopping, where it continues to excel with its diverse, high-quality offerings at competitive prices.
Competitor Landscape: Ross vs. TJX Companies
Ross faces stiff competition from other off-price retailers, particularly TJX Companies, which operates brands like TJ Maxx and Marshalls. While both companies share a similar business model, Ross’s recent growth suggests it is capitalizing on specific gaps in the retail landscape, especially in locations where competitors may be pulling back.
Industry experts believe that Ross’s strategy of aggressively opening new stores in under-served regions has positioned it well to capture additional market share from TJX, particularly in regions like the South and West Coast.
Related Links
$14 Billion Restored: 3.1 Million Retirees Get Full Social Security Benefits Back
Daylight Saving Time 2025 – When You Can Finally Get That Extra Hour of Sleep
Community Engagement and Corporate Responsibility
Ross’s expansion has also been marked by a commitment to community engagement. As part of the company’s opening strategy, it has made several donations to local organizations. For instance, the company made a donation to the Boys & Girls Club of San Francisco in conjunction with the new store opening in San Francisco’s Market Street area.
In Minnesota, the company donated to local organizations such as the Boys & Girls Clubs of the Twin Cities and Harriet Bishop Elementary to support community development. These contributions reflect Ross’s ongoing efforts to strengthen its relationship with the communities it serves.
Future Outlook
Looking ahead, Ross Dress for Less is well-positioned to continue its growth trajectory. Despite challenges facing the retail sector, the company’s expansion demonstrates its ability to adapt and thrive by offering value-oriented products that resonate with consumers in both established and emerging markets.
As part of its long-term vision, Ross will likely continue to focus on expanding its footprint in both the off-price retail and discount sectors, areas where demand remains robust even in times of economic uncertainty. Analysts expect the company’s continued commitment to value and operational excellence will be key drivers of its future success.
